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Apps & Experiences
Thief II: The Metal Age
8.4% Total engagement
1,200,000 Total reach
Drive wishlists% Conversion
Technical Sheet
ClientEgosoft
CategoryInfluencer Campaigns
Case TypeApps & Experiences
PeriodSep 2025 - Oct 2025
Overview
Integrated campaign to boost awareness before release.
Challenge
Crowded launch window.
Strategy
Influencer + press beats
Key Results
Press Release
Global PR beat
Geographic Reach
British Indian Ocean Territory40%
Colombia60%
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